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09/02/2017 / By Russel Davis

The more lonely you feel, the more likely you are to purchase brands that feature FACES (like KFC)

Consumers were more inclined to choose brands that use faces in their imagery, a study in the European Journal of Social Psychology revealed. The research also showed that this effect was even more pronounced when consumers feel lonely. The researchers said this was due in part to the consumers’ fundamental need to form and sustain relationships. The lack of certain […]

08/05/2017 / By Jayson Veley

Weather-based MIND CONTROL: Mobile app advertisers check the weather in your area to decide what ads will influence you the most

It’s not exactly a secret that advertisers have been getting increasingly creative with how they promote products to consumers in recent years. Most movies and television shows today are replete with product placement from companies that are willing to spend millions just to get their product seen by more people, even if that product is […]

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