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consumer behavior

09/02/2017 / By Russel Davis

The more lonely you feel, the more likely you are to purchase brands that feature FACES (like KFC)

Consumers were more inclined to choose brands that use faces in their imagery, a study in the European Journal of Social Psychology revealed. The research also showed that this effect was even more pronounced when consumers feel lonely. The researchers said this was due in part to the consumers’ fundamental need to form and sustain relationships. The lack of certain […]

08/22/2017 / By Frances Bloomfield

Beware of Amazon product reviews: New research finds they can mislead you

Online reviews of services and products are meant to give other consumers a quick idea of their quality. Though helpful in most cases, new research has pointed towards the possible disadvantages of becoming heavily reliant on reviews. The team behind a recent study discovered that consumers will often prefer a product with more reviews, regardless […]

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